Sabichi began over 30 years ago in London as a family-owned business with a simple purpose: to bring quality homewares into everyday life at an affordable price.

From our first kitchen essentials to the shopping trolley seen on high streets, we have always focused on products that make the home easier and more enjoyable.

As our collections grew, Haden, pioneers of the electric kettle and colourful appliances, and Pifco, the classic Mancunian name in lighting and small electricals, became part of our story.

We continue their legacy in British homes today. Today, we design products across multiple categories, blending style, value and function for homes worldwide, guided by our belief that good design belongs in every home.

1994

Company establishment

Founded by Sam & Mukesh Bagga supplying homewares at value.
2016

Brand acquisition

Acquired Haden, safeguarding British design heritage.
2018

Category expansion

Entered MDA market with new ranges.
2020

Brand portfolio growth

Acquired and relaunched the iconic Pifco brand, adding another trusted name to the group.
2022

International market expansion

Growth into international markets and broader global presence.
2025

Growth acceleration

Strengthening our customer commitment through sustainable, engaging, and design-led brand innovation.

We’ve grown into a company with an international presence. Through our Haden brand, our products reach homes worldwide, recognised for their heritage and design.

Today we continue to build strong partnerships with retailers across global markets.